The Album:

After some stellar tik tok features and collaborations with some big names earlier in 2020, fans were dying to hear more tunes from the breakout KPOP artist- BLACKPINK. Let’s dive in to see if their newest full-length release THE ALBUM and see if it lived up to all the hype. As one listens to the record, there are so many things that pop out to them as they listen. The first being- wow, wow, wow- look at all that CONTRAST. Most of the time, Pop music kind of circles around a similar approach to music with a slight variation here or there to break it up, and the same falls with KPOP (in some cases); however, that is not the game BLACKPINK was bringing with this album- no ma’am. Every single selection on the record resonates in its own voice- having different approaches to vocal lines, instrumental lines, juxtaposition of vocals to instrumentals, sung to rapped vocals, collaborations, various genre influences,  and variations on song approach in general. This makes for an album that will keep listeners engaged from start to finish, and that is the make of a good record. Secondly, with this variation in the name of contrast, the group is able to create music that just rocks. Each selection has this unique voice to it that makes you want to sing along, dance, and just rock out. Being able to create that atmosphere on every track is quite impressive without sounding overdone. Overall, I am giving this record a 5 out of 5 stars. I am giving this album such a score because it is so difficult to craft an album that is jam packed with music that is current, different, intriguing, and innovative when moving through a cohesive lens. Even if KPOP isn’t your thing, you shouldn’t sleep on BLACKPINK- you’ll regret it. 

Top Tracks:

“Pretty Savage”, “How You Like That”, and “Bet You Wanna (feat. Cardi B)” 

As mentioned in the general review, this group is emphasizing the use of contrast and placing that within a form of Pop music is so musically refreshing. With that in mind, it can easily be said that each track bops in its own way, so deciding on the top tracks makes for a hard task; however, the hard work must be done, and these are the works that made the cut. These selections stand out amongst the pack, for I believe they highlight the very best of what this group has to offer, it shows their innovation, and leaves listeners wanting more. In most cases, there is a formula to Pop music, even within KPOP. Now, those nuances are heard in these tracks to bring the heat and the flavor, but they aren’t sat on- they are used as a path to take the music to the next level. Furthermore, I would jam out to this entire record, but if you just want an introduction- I would start here. 

The Artwork:

At first glance, it can be said that this album cover is so sleek and chic, which is very on brand for the group and the KPOP music scene. That alone will get people wanting to give this record a spin, so let’s dive into the specifics to see if the connection between that and the music that falls on the inside is prime. When looking at the cover, it can be said that the image is quite minimal. The cover depicts an extravagant crown in pink with the rest of the album being black besides the name of the group “BLACKPINK”. This doesn’t have a major connection with the music that falls on the inside other than them setting the new precedent for KPOP royalty, while including collaborations with major Pop stars. However, this cover art screams “BLACKPINK”, and that’s exactly the attention grabbing and branding an artist needs to really catapult themselves in this industry. I would say the artwork is a tad plain on it’s own, but when connecting everything together, I would say everything works perfectly together. 

*”THE ALBUM” was released on October 2nd, 2020 through YG Entertainment, distributed through Interscope Records

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